First look at the upcoming Karl Lagerfeld x L’Oréal Paris makeup collection

Range officially launches during Paris Fashion Week

Sarah Young
Sunday 08 September 2019 11:15
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Earlier this year, it was confirmed that a makeup collaboration between the late Karl Lagerfeld and L’Oreal Paris would soon be hitting stores.

Now the first images of the collection have been revealed, showcasing five different categories of cosmetics in super-sleek packaging.

The collaboration is one of many projects Lagerfeld initiated before his death in February and has been designed to channel the designer’s “rock-chic style” and “sense of Parisian elegance”.

According to L’Oreal Paris, Lagerfeld sketched the initial ideas for the collection, including its monochrome packaging, before the cosmetics company worked with the designer’s team to finalise the products.

The collection consists of a highly pigmented nine-shade eyeshadow palette (£14.99), a shimmering highlighter (£14.99), a bold black mascara (£11.99), and a pigmented, ultra-matte eyeliner in black and silvery pink “Metallik” (£8.99).

There is also a range of “Rouge à Lèvres Color Riche Satin“ lipsticks (£9.99) available in six shades with names such as Kultured, Ironik, Provokative, Karismatic and Kontrasted.

Speaking on the upcoming launch, Caroline Lebar, head of image and communication at the Karl Lagerfeld fashion house, said: “This line of makeup truly reflects the Karl Lagerfeld brand universe and what Karl loved in make-up.

“Karl liked it when a collaboration resonated with a brand and would make a real impact on many people.”

(Karl Lagerfeld x L’Oreal Paris)

Délphine Viguier-Hovasse, L’Oreal Paris’ global brand president, added that the collaboration with Lagerfeld is “particularly meaningful” to the beauty giant.

“While Karl upturned the hierarchy of the landscape to democratise fashion, L’Oréal Paris is committed to making beauty according to women’s own rules and desires,” Ms Viguier-Hovasse explained.

(Karl Lagerfeld x L’Oreal Paris)

The limited-edition ”Karl Lagerfeld x L’Oréal Paris” collection will launch officially on 27 September during Paris Fashion Week, which runs from 23 September to 1 October.

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