Amazon has given the strongest sign yet that it is about to launch a fashion label.
The e-commerce giant is ramping up hiring for its Amazon Fashion Private Label team, with a raft of new jobs including 'fit specialist' and 'merchandiser' positions appearing on its online jobs site.
It also opened a huge photography studio in Shoreditch to match an existing site in Brooklyn, New York, that is being used to promote the fashion brands sold on all the European Amazon websites.
But the new jobs advertisements are the clearest sign yet that a launch of the company's own fashion line is on its way.
“When you think of buying new clothing, shoes, watches and jewellery, do you think of Amazon? Not yet? Well, we are going to change that,” an ad for a senior software development engineer in fashion technology says.
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The fit specialist will be required to ensure “fashion products delight our customers in terms of product quality and fit”.
“They will be part of a team of experts who will work with designers, merchandisers, and sourcing managers to ensure we build best in class products,” it adds.
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