From heartbreaking products at Smashbox to kissable lipsticks at Estée Lauder, a safe bet for all the despairing boyfriends from Lancôme, and free gimmicks at Tarte: shop your own Valentine's Day treats this February or send this list to your better half.

Heartbreaker collection by Smashbox

The brand has released a full Valentine's Day-themed collection for the holiday, featuring candy-colored lip glosses and eye shadows, goji berry-infused cheek stain, and even a new fragrance. Prices from $19 to $34.

http://www.smashbox.com

Flirty Girl by Philosophy

Mainly including pink and berry lip products, this line also turns your home into a spa for your date preparations with new lotions and shower gels. Prices from $12 to $35. The brand has also launched individual products for Valentine's Day, including red licorice lip gloss and cinnamon-infused body care.

http://www.philosophy.com

Dior's lace collection

Dior's powdery and candy tones are part of its Spring Boudoir Collection, which was inspired by lace (a material that MAC previously dedicated a winter collection to). Prices from $23 to $55.

http://beauty.dior.com

Love Your Lips by Estée Lauder

Twelve lipstick shades - of which three are new: Cherry Kiss, Pink Kiss and Coral Kiss - and four new Kissable Lip Glosses will be released as a limited edition for February, with each product packaged in heart-bearing tubes. All under $20.

http://www.esteelauder.com

Jack & Rose lipgloss by Tarte

Named after Titanic's tragic love birds, the Jack & Rose double-ended lipgloss comes with every offer over $50. Just use the code VDAY at check-out. 

http://www.tartecosmetics.com

Magnifique Kisses by Lancôme

Lancôme has gone for a slightly different approach than the other labels, targeting the boyfriends and husbands: its Magnifique Kisses gift set contains the formula that would make any woman happy: eau de parfum, shower gel, lotion, and a stylish cosmetics bag. Sells for $68 ($92 value, according to the brand).

http://www.lancome.com