Buying perfume can be a gamble, but it doesn’t have to be. Rather than making a purchase on the spot, spray a sample of the scent on your wrist and see how it develops on your skin throughout the day – you may find it’s too light or too strong for your taste – before you make the leap.
If you can’t get to a brick-and-mortar store, many online shops offer trial sizes as well as miniature “discovery sets”, which you can spritz and sniff at leisure before investing in a full-size bottle.
There’s no right or wrong way to wear perfume but, as a rough guide: citrus and light floral scents are good for the warmer months, when you don’t want anything too heavy or cloying (sweat and heat will amplify your perfume). But, if it’s chilly, your scent needs to work a little harder to cut through the cold, so, rich, smoky numbers are a better bet for this time of year.
There are plenty of decent mass-market and designer perfumes around, but it’s a mixed bag, and lots of them tend to smell very similar. But a good perfume costing upwards of £100 should have a distinct character and something to say (even if it’s in hushed tones).
The best perfumes should be smooth and mellow without any notes overpowering or jarring with the rest of the bouquet. It should also evaporate delicately on the skin, revealing different layers, rather than coming to an abrupt halt. But, of course, the nose wants what it wants – at the end of the day, it all boils down to personal preference.
Here are some scents that work hard for their money. Although some of these are an investment, you will smell every penny of it on your skin.
How we tested
We spritzed each perfume twice a day for a week, applying it to our wrists, collarbone and through our hair. We focused on how the scent opened up on the skin after the top notes had evaporated, how well it lasted and whether the “dry down” (the base notes that appear after a few hours) were pleasant or simply OTT. These are our thoughts…
The best perfumes for women for 2023 are:
- Best overall – Medeau origin: £95, Medeaufragrances.com
- Best for perfume newbies – Cacharel anaïs anaïs, 30ml: £18, Superdrug.com
- Best for capturing the whole flower – Nancy Meiland rosier, 50ml: £95, Nancymeiland.com
- Best for blackcurrant allure – Diptyque l’ombre dans l’eau eau de toilette, 50ml: £85, Diptyqueparis.com
- Best cross between a body spray and an eau de parfum – Festival Fragrances rose rhubarb peppermint: £25, 4160tuesdays.com
- Best tropical scent – Maya Njie tropica, 50ml: £95, Mayanjie.com
- Best for LA charm – Gallivant Los Angeles, 30ml: £65, Gallivant-perfumes.com
- Best for something a little different – Altra stone cold heart: £168, Altraprofuture.com
- Best for espresso addicts – Akro awake: £119, Lookfantastic.com
- Best for vintage charm – 4160Tuesdays tart’s knicker drawer, 15ml: £60, 4160tuesdays.com
- Best for eccentricity – Bella Freud psychoanalysis, 100ml: £165, Bellafreud.com
- Best for evening wear – Sana Jardin savage jasmine: £95, Sanajardin.com
- Best for subtle sex appeal – Gucci bloom, 30ml: £60, Theperfumeshop.com
- Best for jasmine – Ikon 914, 100ml: £65, Thefragranceshop.co.uk
- Best for smokiness – Le Labo santal 33, 50ml: £157, Libertylondon.com
- Best unisex scent – Maison Crivelli santal volcanique, 100ml: £170, Lessenteurs.com
- Best for refreshing mint – Lush dirty, 30ml: £25, Lush.com
- Best for wearing with little else – Tom Ford santal blush, 250ml: £536, Selfridges.com