The Blackburn director of football, Shebby Singh, admits the situation surrounding Steve Kean's future at the club "gets worse by the day".

The Rovers manager's position is under threat after he failed to reach Singh's target of 16 points from the first seven games, even though Blackburn have made their best-ever start in the Championship. The club are third, behind Brighton and Huddersfield Town, with 14 points, after relegation from the Premier League last season.

"Unfortunately, the momentum [of the speculation] built up so fast it was quite difficult to step in and react," Singh said yesterday. "We have people heading up different departments whose responsibility it is to step in but, unfortunately, it escalated at such a fast pace that before you know what happened, it hits you in the face.

"It should not have been allowed to escalate like that, but it did and the situation gets worse by the day."

Kean looks set to stay in charge for Saturday's match at Charlton Athletic, but Blackburn's owners, Venky's, had discussions after Friday's home defeat by Middlesbrough. The uncertainty around Kean's position comes as two supporters groups – the Blackburn Rovers Supporters' Investment Trust and Blackburn Rovers Supporters' Trust – have jointly launched the Rovers Trust, a new membership scheme that aims to own the club in whole or in part.

It wants to sign up Blackburn fans for a £10 annual fee, followed by a share-raising plan modelled on the "pledge scheme" first launched by the supporters' investment trust earlier this year. That scheme has entailed almost £3m pledged by fans wanting to buy a £1,000 share. The co-chairmen, Oliver Jones and Wayne Wild, have a target of £10m.