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<p>Thrifty: Gen Z have embraced frugality in the cost of living crisis</p>
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Gen Z takes on the cost of living crisis by embracing ‘loud budgeting’

It started as a viral TikTok trend, playfully comparing saving money to ‘quiet luxury’, but it’s catching on with a generation who don’t want to be called ‘stingy’ for not shelling out – and with good reason, says Katie Rosseinsky

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